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THE REDISCOVERED VINEYARD VIDEO
Alberto Serena Interview

APRIL 16 2018
A PATRONESS OF HONOUR AND A SPECIAL VINEYARD AT VINITALY

Together with the beautiful Eleonora Pedron, the Serena family presented a corner of the “Rediscovered Vineyard” (Vigneto Ritrovato) at the fair.

At Vinitaly, Eleonora Pedron the beautiful Venetian showgirl and former Miss Italy, toasted, together with the Serena family and the Montelvinicompany staff, to the success of “Vigneto Ritrovato”, the ambitious project to restore a small vineyard plot located in the historic centre of Asolo.

Eleonora herself cut the ribbon and inaugurated the dedicated virtual exhibition that illustrated the various phases of the project and celebrated one of the most beautiful places in the city: the greenery, the vineyards and the ancient fortress that dominates the silhouette of the hills, were the real protagonists of an exciting experience thanks to projections, images and narratives. Eleonora Pedron expressed her enthusiasm for this initiative, which speaks of beauty and conservation of the typically Italian productive, historical and artistic heritage: fostering a vineyard in the heart of the beautiful town leads to greater recognition of the name of Asolo DOCG.

In 2017, Montelvini was also awarded the prestigious Special Award for this project at the fourth edition of the Vini & Consumi Awards.This is an initiative judged by a panel of 21 experts within the retail sector and supported by Tespi Mediagroup that serves to reward the commitment of companies in the wine industry that have distinguished themselves in the conception and realisation of commercial marketing activities and product and communication innovation.

In anticipation of the first bottles of wine to be created with the grapes of the “Rediscovered Vineyard”, scheduled for 2022, visitors were able to taste Asolo Prosecco Superiore DOCG from the Serenitatis Collection, following a new production protocol that was developed to confer even greater finesse and flavour.